Project
Mechlae – Mini My Swap Station
Role
Visual Designer | Brochure Design | Layout & Content Structuring
Client
Mechlae Tech Mobility Solutions Pvt. Ltd.
Date
December 2023
About the Project
Mechlae is a startup innovating in the EV (Electric Vehicle) ecosystem with a unique product – the Mini-My Swap Station. This brochure was created to clearly communicate their product offering, ecosystem, and competitive advantage to potential investors, partners, and customers.
Project Highlights
🔋 Product Promotion:
Designed a visually appealing and informative A4 brochure showcasing Mechlae’s portable, IoT-enabled battery swap station that serves electric vehicles and robots.
📊 Feature Comparison & Benefits:
Created clear and impactful comparisons between Mechlae’s station and traditional swap stations, highlighting Mechlae’s advantages in portability, cost, speed, and ROI.
🌍 Market Strategy Visualization:
Visually represented Mechlae’s ecosystem, from product manufacturing to partnerships and revenue streams, with icon-based infographics and illustrations.
💡 Sustainability & Innovation:
Incorporated UN SDG goals to align with the startup’s mission for clean energy and smart mobility solutions.
Jaipur Spa Center
95%
Overall Growth
+5.4X
Increase in Referring Domains
190%
Increase in Organic Traffic
Average Position Improvement: From 59.6 to 2.6
Local Map Appearances: +120%
Number of Keywords in Top 3 Positions: 0 → 66
carm transfers
55%
Overall Growth
61%
Increase in Website Traffic
42
Keyword Ranking on 1st page
CTR Improvement: From 0.8% to 5.3%
Bounce Rate Reduction: From 74% to 5%
Western Automate
60%
Overall Growth:
175%
Increase in Organic Traffic
90%
Improvement in Keyword Rankings
Number of Keywords in Top 3 Positions: 4 → 45