Canonicalization
Header (H1) Tags Optimization
Existing Content Optimization
Robots.Txt Creation/Analysis
Xml Sitemap/Analysis
Desktop Page Speed Optimization*
Title & Meta Tags Optimization
Image & Hyperlink Optimization
Website Usability analysis
No Follow on External Links
URL Structure Analysis
Custom 404 Page Analysis
Check Mobility Issues
Check Header Status, Meta Robots, Google Cache of Pages
Footer Optimization
HTML Site Map Creation
Bing Webmaster Tools Set Up (if not set up)